Puffin Media in collaboration with Rocketcopy, Lead Dog & Insta-Insulation Presents ‘Fifty Shades of Purple’ Our Fifty Shades of Purple video is a parody of the popular Fifty Shades of Grey trilogy. While fantastic for the environment and the pocketbook, to the female 35-50 demographic, insulation retrofits are arguably a less than “sexy” proposition.

So when Insta-Insulation was looking for a creative way to proliferate peer-to-peer awareness in social media we shot the “Fifty Shades of Purple” trailer. A little cheesy, a little racy, and all fun, the trailer was created, not just to be amusing and “contagious”, but also to show a company willing to have a good time with its audience.

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